TDIC

Brief

Develop branding and marketing material for TDIC’s flagship project Saadiyat Island, from off-plan through to completion, including luxury villas and apartments, hotels, schools, and sports facilities.

Activities

Strategic consultancy | Brand development | Videos | VIP sales kits | Creative development | Integrated campaign management | Media: social, digital, print, out-of-home, ambient

Outcome

Despite a turbulent property market, TDIC upheld premium prices and achieved sales targets | Our work on Saadiyat Island won Gold three times at US Creativity Awards | TDIC retained our team for several other major development projects in Abu Dhabi.