Driving Growth

The Big Monopoly Game of Social and Digital Marketing

The US Justice Department is preparing to look into Google and Apple and the Federal Trade Commission will start to look at Facebook and Amazon, covering everything from data security to anti-competitive practices and market power. Following the Cambridge Analytica...

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Barbie gets a makeover

Barbie turns sixty soon, old enough to be a grandmother. Ahead of her birthday, the iconic global doll brand is being rejuvenated to support a movement empowering the next generation of women. The tiny blonde doll and her famous silhouette...

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Black Friday

Not many people know that the term Black Friday, at least in relation to shopping, has its roots in American law enforcement jargon.

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Where will we be in 2044?

Over the last fifteen years, we’ve gone from a tortuously slow, dial-up version of the Internet to one that can be accessed at incredible speeds from pretty much anywhere. It’s revolutionised our marketing industries, introducing strategies that didn’t exist before...

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Kid

Drive your business to the top with Driving Growth

Driving Growth is a team of brand building experts equipped with hands-on experience of successful marketing strategies from all over the world. They will work with you to align all your brand’s touch-points to release your company’s full potential, gain...

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Jellyfish

Do you think they knew it was Christmas?

When heavily armed elite, anti-insurgency troops boarded two Blackhawk helicopters at a secure Colombian military base in December 2010, the last thing on their minds was the accurate measurement of marketing effectiveness. Alongside their automatic weapons, they carried bags containing...

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