SOHAR Port/Freezone

Brief

Rebrand the Port and Freezone together, fully outsourced marketing communications and turnkey events across Asia, Middle East, Europe, and Latin America.

Activities

Strategic consultancy | Brand development | Websites/Apps | International live events | Internal and external campaign development | Videos | Environmental graphics | Media: search, digital, social, ambient, print.

Outcome

SOHAR Port/Freezone saw huge inward investment of around US$26 billion and growth in brand awareness; it was subsequently rated number two regional hub in a survey of Asian investors.