Ducab

Brief

Develop a new brand and integrated marketing campaigns for Ducab to realign the group internationally after forty years of strong growth in the UAE.

Activities

Strategic consultancy | International market research | Brand development | Brand training | Environmental graphics | Websites | Videos | Event management | Internal and external creative campaign development | Media: search, digital, social, ambient, radio, print, out-of-home.

Outcome

A successful brand relaunch of one of the UAE’s largest manufacturing businesses, poised to become a significant international energy solutions provider with a focus on renewable energy.