CASE
Abu Dhabi Ports
Brief
Support in-house marine service provider Safeen with its brand and marketing rollout, and develop and launch B2B brands for a broad range of business hubs within KIZAD, Abu Dhabi’s largest integrated trade, logistics and industrial zone.
Activities
Strategic consultancy | Brand development | Creative campaign development | Website | PR | Media: search, digital, social, print, out-of-home.
Outcome
Safeen has the necessary marketing toolkits to support growth, while KIZAD Logistics City now accepts on-demand online bookings, opening new doors to e-commerce and other business verticals.