Driving Growth

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by Robert Mitchell Partner

Following a multi-awarded, international creative career spanning three decades, Robert Mitchell recently founded Driving Growth in Dubai Media City with a core focus on integrated Digital, Live Events and PR.

Drive your business to the top with Driving Growth

Driving Growth is a team of brand building experts equipped with hands-on experience of successful marketing strategies from all over the world. They will work with you to align all your brand’s touch-points to release your company’s full potential, gain the best results in the market and drive your company to success.

How to start a business

Starting a business is really hard, especially if you’re an entrepreneur and you need to find backing. Don’t underestimate the resolution and energy you will need to keep going when the going gets tough. Here are some tips on starting your own company:

  • Start a company that builds on your strengths and one that you will enjoy. After all, the happiest people are the ones who succeed most
  • Know the industry your company will cater to. Know your market size, how badly will your product be needed and by whom, and how long will it take to establish enough costumers to reach breakeven
  • Legalise your business. In other words, register your company and protect your ideas and trademarks
  • Take the time to make a professional business plan and share it with people you trust to get their opinion. Don’t be afraid to ask people to sign a non-disclosure agreement (NDA) before you share your ideas with them
  • Get enough financial backing for your company before you start. Most businesses fail because they run out of funds before they really get going
  • Set up your shop. Find the perfect location to materialise your concept
  • Accept failure. If you fail, learn from it, get up and try again. Trial and error is still the only way to do something truly innovative

Marketing strategies

Once you’ve established your company, keep growing it and pushing it towards its full potential. This is where Driving Growth really comes in to its own… This Dubai based, UAE branding agency will help your growing company in the Middle East acquire your target market and will help bring success to your company in several ways:

  • Branding. Creating a unique name and image for your company and products/services that will be retained in consumer’s minds
  • Public Relations. The spread of information about your product/services between individuals, organisations and the public
  • Digital Marketing. Promotion of your product through digital technology such as the internet, mobile phones and other devices. Driving Growth’s Qatar digital marketing team offers outstanding online promotion and web design
  • Social Media Marketing. Use of social media sites to talk about your business. Driving Growth’s Dubai social media marketing team makes use of popular platforms such as Facebook, LinkedIn, Instagram and Twitter to talk about your product and let it be known, liked and shared
  • Live events. Real life experiences that can influence potential customers to choose your product and talk about your company
  • Advertising. An audio or visual form of promotion for your company

Why you need assistance in marketing

Just having a company won’t guarantee sales of your products or long-term growth of your brand. You will need to strategize your marketing and may need the help of experts for this, especially if you are new to the business. Having a team who knows their way around growing businesses and how to maximise profits will help you boost achievements in your company, not only in terms of sales, but also in learning, reputation and long-term success. Driving Growth will understand your company, its strengths and needs, and use all of its resources and tools to drive your company to the top.