Welcome to the new normal
Business for industries that were heavily dependent on traditional forms of marketing and advertising is rough right now. The C19 pandemic has catalysed a paradigm change towards digital forms of communication, work and entertainment. Everybody is turning to their mobiles…
The big Monopoly game of social and digital marketing
The US Justice Department is preparing to look into Google and Apple and the Federal Trade Commission will start to look at Facebook and Amazon, covering everything from data security to anti-competitive practices and market power. Following the Cambridge Analytica…
Mobile Apps are a great addition to your UAE brand building strategy
Have you ever considered using UAE mobile apps as part of your brand building strategy? Research shows that branded mobile apps can help create a positive brand image by linking strong, favourable and unique brand associations in a person’s memory…