Boots: The new face of feelgood style
Step into the world of Boots, the unshakeable high street brand that has been serving customers in Britain since 1849 – and has since expanded to the Republic of Ireland, The Netherlands, Norway, Italy, The Emirates, Thailand, Indonesia, and Qatar. Although Boots has stood the test of time, in a faster-paced digital era it needed … Continued
How Aldi turned a legal case into a social media win
Aldi’s legal tussle with Marks & Spencer in the UK was not just any court case, it was #FreeCuthbert. The legal action began when Marks & Spencer accused German discounter Aldi of copying its iconic Colin the Caterpillar cake, with a Cuthbert the Caterpillar Swiss roll. This led to a complex intellectual property claim by … Continued
When it comes to craft beer, cannabis, and canned water, bad can be good.
When it comes to branding, you might assume that positive, aspirational brand names always win over customers. However, in certain industries like craft beer, cannabis, and canned water, the opposite is true. By 2012, the Big Beer triumvirate of Anheuser-Busch, InBev, and MillerCoors, had absorbed so many smaller US beer brands that they controlled over … Continued
Is the Ford Credit campaign going to be too little, too late?
Ford Credit, a company that operates in the captive financing space, is unveiling its first-ever consumer campaign as the car lending market undergoes rapid change. With more people…
How brands and consumers are realigning their values
This year’s much anticipated Christmas ad from UK retailers John Lewis Partnership, who also own Waitrose supermarkets, shows a middle-aged man teaching himself to skateboard…
Ten things we’re glad we didn’t do as marketing consultants in 2018
None of us can get it right all the time, but here are ten things Driving Growth is glad it wasn’t responsible for in 2018, and would like to think it would have handled differently…
How pre-digital era marketers shifted their customer relationship approach in the digital age
In the beginning was the newspaper and marketing was about one-way communication. In the nineteenth and early twentieth centuries, classified ads, often covering the entire front page of a newspaper, were arranged by product category. This offered a simplified, pre-Google…
Drive your business to the top with Driving Growth
Driving Growth is a team of brand building experts equipped with hands-on experience of successful marketing strategies from all over the world. They will work with you to align all your brand’s touch-points to release your company’s full potential, gain…